ADDRESS

wiseWood veneer ++ 5490 Gatewood Dr. ++ Sterling Heights, MI 48310 ++ Toll free: 855.883.6337 (855.8VENEER)
Local: 586.825.2387 ++ Fax: 586.825.2390 ++ choose@wisewoodveneer.com

December 20, 2011

WiseWood Veneer Customer Service

It is always nice to offer our customers a hassle free way to return or exchange the veneer or edgebanding they purchase. But at WiseWood Veneer our number one priority is unparalleled customer service. We feel that it is better for us to do everything we can from the outset to avoid returns or exchanges. Our goal is that our customers will never have to use our return and exchange policy. We listen to all our customers’ concerns and questions. We consider all their specifications, needs, and deadlines. We offer our expert advice and suggestions when needed. The WiseWood Veneer team is highly skilled and experienced with all types of veneer backers, application methods and wood species. We will gladly match our veneer to our customers’ photographs or physical samples or help identify a species that might be difficult for some of our customers to name. Any member of the WiseWood team is always happy to do this, way before any veneer is sold, packed, or shipped because shipping unwanted veneer is expensive and a waste of everyone’s time.


WiseWood Veneer

November 30, 2011

Product Feature: Premium High Figured 3 x 8 Curly Maple Veneer

High Figured Curly Maple




3’ x 8’ FlexVen™10 (10 mil) paper backed veneer

THIS ITEM IS SOLD OUT

0 sheets available on white paper

This high figure premium curly maple veneer has a consistent prominent curl and is perfect for smaller projects or accent pieces. All sheets are sequenced. Actual length of sheets is 102"


For further details or a quote please contact us.
email: info@wisewoodveneer.com
call: 586.825.2387






WiseWood Veneer

November 16, 2011

WiseWood Veneer Expands its Reconstituted Veneer Line

A quick update on our newly expanded manmade wood veneer line. The new reconstituted veneers include a recon. flat cut teak, recon. flat cut and quartered maple, and a second quarter cut recon. wenge. This second engineered quartered wenge is offered as another option for our customers that are looking for a different grain style and color. Wisewood veneer carefully selects its reconstituted wood veneer from myriad sources for the best color and the most accurate grain match to each species natural counterpart. We have also updated all the images in our reconstituted veneer gallery to include the flat cut recon. rosewood, quater cut recon. cherry, and the recon. birdseye maple and we are planing on adding more composite veneer species in the very near future.






WiseWood Veneer



October 26, 2011

You Need to Veneer Something and You Have to Use Contact Cement

You have a project, you want to use paper backed wood veneer, and you have to use contact cement. Can it be done? How? The quick answer is yes, it can be done. It can be done by you and it can be done successfully. The key is to consider and prepare for all the potential pitfalls that arise with a flexible glue line. To apply flexible wood veneer with contact cement is not difficult but the method is meticulous and there are no short cuts. Below you can find comprehensive instructions for adhering paperbacked veneer with contact cement. On large projects or full size panel layups this method can be very labor intensive.

Applying wood veneer with contact cement is an acceptable method when other methods aren’t available or practical. By following these established practices and recommendations you will have good success using contact cement with 20mil paperbacked, wood backed and phenolic resin backed wood veneer. Do not use contact cement to adhere raw or unbacked wood veneers.



Wood Veneer Application When Using Contact Cement


Preparation
When you receive your veneer you must allow time for it to acclimate to your environment prior to use. To accomplish this it’s necessary to remove the veneer from the packaging and lay it flat for a minimum of 48 hours up to 4 days. It may be necessary to apply some weight on the ends of the sheet to help retain flatness during this period. The ideal environment for this process is between 35% and 50% relative humidity and temperature levels between 65 to 80 degrees F. It is also important to allow your substrate material to acclimate in the same conditions for the same amount of time as the veneer. This will ensure that materials will be relatively equal in terms of relative moisture and temperature. It’s best to plan ahead if possible and avoid veneering when conditions of high humidity or extreme dry conditions are expected.

Adhesives for Wood Veneer
Solvent based contact adhesives work best for wood veneering with our products. When it is necessary to use water based adhesives you may want to consider using a phenolic resin backed wood veneer. Before using any adhesive be sure it is at room temperature and properly mixed as the solids which create the bond strength tend to settle much like pigment in paint. Brush or roller grade adhesives are best to achieve 100% coverage on all surface areas. Spray grade adhesives can be used but you must be sure you get 100% surface coverage. It’s necessary to coat both surfaces that are to be bonded. It’s not always necessary but on some smooth glossy surfaces it will help bond strength if you scuff sand the surface with 120 grit sandpaper prior to glue application. If the substrate is “open” or “porous” it will require a second application of glue as the first coat will partially absorb into the surface. This is most likely to occur when using plywood as your substrate. All contact cements require time for the solvents to “flash off” before the two surfaces can be mated together. This period, referred to as “open time” will be specified by the manufacturer and should be adhered to. Extreme conditions such as high heat, high humidity, low temperatures etc., can effect the open time so some discretion must be used under these conditions. It is important to understand and follow the adhesive manufacturer’s recommendations on application of their product.

Tools and Supplies for Wood Veneering
There are a few basic supplies and tools to have ready before you veneer. You will need a good quality contact cement, small roller or brush for glue application, a veneer scraper or smoothing tool and separator strips. Veneer scrapers can be purchased commercially and typically consist of a wooden handle and a stiff blade of polycarbonate or lexan about 4” wide. You can also make one by using a piece of hardwood approximately 4” wide by 12 to 16” in length. Make sure one end is cut nice and straight and use sandpaper to gently ease the corners and edge to eliminate any sharp lines. If you want you can also contour the upper portion of the handle to create a comfortable grip. With this smoothing blade you will generate excellent leverage and good pressure on the surface. The separator strips can be pieces of hardwood, MDF or hardboard or some people use wooden dowels. They should be long enough to span the width of the piece you are veneering. We don’t advocate the use of any type of J-roller for veneer application. You will not generate enough pressure with any type of J-roller.

READ THE COMPLETE INSTRUCTIONS HERE.


At WiseWood Veneer we have all the popular domestic, exotic, and reconstituted wood veneer species in stock on FlexVen™ 10 (10mil), FlexVen™ 20 (20 mil), and Tuf-Pli™ (polyback or phenolic) backed flexible wood veneers.

October 17, 2011

Product Feature: 2' x 8' Heavy Birdseye Maple

Heavy Birdseye Maple




2’ x 8’ FlexVen™10 (10 mil)

$5.99 per sq. ft.

4 sheet available

This heavy figure bird’s eye maple veneer has a consistent figure and is perfect for smaller projects or accent pieces. Some sheets are sequenced. If interested in purchasing the lot ask us about additional savings.


For further details or a quote please contact us.
email: info@wisewoodveneer.com
call: 855.883.6337



October 7, 2011

New Services at WiseWood Veneer.

We are extremely excited to announce that WiseWood Veneer is now offering new custom products, unique custom services and significant savings on featured items. We have updated our website to introduce and showcase these services and products.



Custom Services* include:

• custom architectural panels
• custom veneer, which include nonstick species as well as special sizes
• custom edgebanding
• custom stocking program


In addition to the new custom services, WiseWood now has a featured items page. There you can find great deals and discounts on some outstanding veneer. The featured items may include large job overruns, nonstandard sizes, and/ or overstock wood veneer sheets. These veneer products may be on a variety of backers and can include anything from high grade domestic to non-stock exotic species.

Call, email, or check out our website to see what WiseWood Veneer can do for you.
toll free: 855.883.6337 (855.8VENEER)
email: info@wisewoodveneer.com


*Some minimums may apply.


September 30, 2011

So What is Reconstituted Veneer?

Reconstituted wood veneer is actual wood fiber and is made from fast growing trees in managed forests. This type of flexible veneer is a readily renewable product which makes it an environmentally friendly alternative to some of the more rare and expensive exotic wood species. Even though reconstituted veneer is fabricated from manmade flitch and is virtually defect free it is a lot different from plastic laminate. It is more flexible and more natural in texture and appearance. Although a manmade flitch veneer product tends to be more stable than traditional flitch wood veneer sheets, the wood fibers and cells are still susceptible to moisture and have to be sealed with a finish. This helps to accentuate the color and figure of the veneer. Often referred to as Engineered or Composite veneer, it is a great option for those projects where veneer color and consistency is critical from start to finish.



Is bamboo veneer a reconstituted veneer? Yes and no. Bamboo is a fast growing and highly sustainable resource but there are some basic differences between bamboo and reconstituted veneer. Bamboo veneer consists of actual bamboo and is usually not dyed or made to look like a different species (carbonized bamboo gets its color from being steamed), whereas a reconstituted veneer is made from a secondary wood species that is sliced, dyed, layered and laminated in alternating layers and in specific ways in order to represent a different species. This process produces natural looking wood grains and colors thought only to exist in nature. The names for this type of veneer do not come from the wood species the veneer is made from but rather from the colors and layer designs that it mimics. The common characteristic that bamboo and reconstituted veneer share is in the way the flitches are manufactured. Both are built from thin layers that are glued into cants and then sliced into thin but wide flitches. These thin flitches or leafs are then stitched or spliced into larger sheets. Once these sheets are pressed, flexed and trimmed they are sanded and ready for use.


WiseWood Veneer



Extended fall sale through October.

We are happy to announce that WiseWood Veneer has decided to extend the Fall Sale through the month of October with even bigger savings. Enjoy 15% discount on all online orders. Log in or sign up as a customer on our website and at checkout type in coupon code: fallsale. Make sure to click the arrow next to the coupon code box to apply the discount to your order.



September 9, 2011

Fall Sale and New Product Line at WiseWood Veneer.

Here at WiseWood Veneer we are very excited to announce our FALL SALE. Through the month of September we are offering a 10% discount on all online orders. Log in or sign up as a customer on our website and at checkout type in coupon code: fallsale. Make sure to click the arrow next to the coupon code box to apply the discount to your order.



The new line of reconstituted veneers at WiseWood Veneer.



We are also very excited to announce that WiseWood Veneer now offers a line of reconstituted wood veneers. These include carbonized and natural bamboo in both vertical and planked cuts, a reconstituted quarter cut macassar ebony, a reconstituted birdseye maple, and a reconstituted rift white oak. This line of man made or engineered wood veneer also includes a stellar reconstituted quartered wenge veneer and an outstanding quarter cut and flat cut reconstituted rosewood. All veneers sheets are 4' x 8' (32 sq. ft.) and available in FlexVen™ 10 (10mil) and FlexVen™ 20 (20mil) with 3M pressure sensitive adhesive option.



August 19, 2011

Product Feature: Premium Heavy Birdseye Maple Veneer

Awesome heavy birdseye maple veneer at WiseWood Veneer. We have 4' x 8' FlexVen™ 10 and FlexVen™ 20 premium heavy birds eye maple wood veneer at a great price. $10.49 per sq. ft. for FlexVen™ 10 (10 mil) and $10.95 per sq. ft. for FlexVen™ 20 (20 mil). This is truly outstanding premium birdseye maple veneer. It is uniform in color and it has very clean grain with consistent medium sized birdseye figure that is densely spaced and covers the whole sheet. To purchase online please go here or feel free to call us at 855.883.6337.




Heavy figure birdseye maple wood veneer, also known as flat cut hvy. birdeye maple veneer or heavy birdseye maple wood veneer is typically a creamy white to a pink tinged light yellow wood that ages to a deep pale gold color. Maple, Birdseye heavy figure FlexVen™ 20 is a 20mil 4’ x 8’ (32 sq. ft.) paper backed flexible veneer sheet. It is usually book matched with the grain running along the 8’ dimension. Heavy figure birdseye maple veneer is normally flat cut or rotary cut and can very seldom be quarter cut . Read more.


August 11, 2011

What Wisewood Veneer customers should expect.

WiseWood Veneer Company is a leading supplier of fine wood veneer and edge banding offering domestic and exotic wood veneer from the United States and around the world. Located in Sterling Heights Michigan, just north of Detroit, WiseWood Veneer offers the highest quality wood veneers to furniture makers, cabinet shops and artisans from around the country. At WiseWood Veneer Company we recognized early the opportunity that exists to improve the level of quality, customer service and attention to detail that is sometimes lacking in our industry. We also understand the need for competitively priced wood veneer products and strive to achieve the best possible balance of competitive pricing and the highest standard of quality and customer service. Our website was created with these factors in mind as a showcase for all of our wood veneer products and to provide a place where customers can compare edge banding and wood veneer prices, species, quality and availability. It is also a valuable resource for technical information as well as a stunning visual reference for wood veneer identification and characteristics.

WiseWood Veneer was founded on basic principles established over many years of observing and interacting with customers and vendors in the wood veneer industry. As much as price is one of the main factors influencing buying decisions, the cornerstone of our company and our philosophy is to act with integrity and deliver a higher level of customer service than what is customarily accepted and expected. By practicing this philosophy daily and achieving our objectives, WiseWood Veneer has been singled out as an innovator in the industry. The benefit to our customer or client is that they can always expect to be treated with a high level of respect, honesty and professionalism with a consistency that can be expected every time. WiseWood Veneer is of the belief that customers should never be taken for granted and it is our responsibility to maintain a long and mutually beneficial relationship with each one.

WiseWood Veneer strategically selects their wood veneer and edge banding to be able to fulfill the greatest majority of needs of a broad customer base. Everyone, from the home hobbyist or DIY’er to skilled craftsman, artisans and commercial cabinet and specialty shops can benefit from the wide variety of quality wood veneers offered by Wise Wood. Whether the project calls for an exotic wood veneer like Anigre, Makore, Zebrawood, Bubinga or Wenge or something more common like Birch, Cherry, Mahogany, Maple or Oak veneer, WiseWood Veneer will deliver both quality and value. With over 40 years of combined experience and knowledge and a culture that values honesty, integrity and lasting partnerships WiseWood Veneer deserves your attention.

When it matters, choose wisely.

July 28, 2011

Product Double Feature: Premium Qtr. Walnut and Block Mottle Makore.

WiseWood Veneer is excited and proud to announce that we now have in stock premium quarter cut (rift cut) walnut wood veneer. This stock is available in both FlexVen™ 10 (10mil) and FlexVen™ 20 (20mil) 4' x 8' sheets and comes in long sequences. When ordering from the shopping cart more than 2 sheets please specify sequence and premium from the drop down menus or call 855.883.6337 (855.8VENEER)



quarter cut walnut veneer from wisewood veneer.

Walnut wood veneer, also known as quarter cut walnut wood veneer or qtr. cut American walnut veneer, is typically a lighter pale brown to a deep dark chocolate brown color. Walnut, Quarter Cut FlexVen™ 10 is a 10mil 4’ x 8’ (32 sq. ft.) paper backed flexible veneer sheet. Read more.



Walnut wood veneer, also known as quarter cut walnut wood veneer or qtr. cut American walnut veneer, is typically a lighter pale brown to a deep dark chocolate brown color. Walnut, Quarter Cut FlexVen™ 20 is a 20mil 4’ x 8’ (32 sq. ft.) paper backed flexible veneer sheet. Read more.




The other product we are proud to feature is block mottle makore wood veneer. Block Mottle Makore wood veneer is the same color as regular Makore, deep reddish brown. It has a variegated or block pattern figure which gives a dramatic effect. It is a medium fine grained wood that can be found in quarter cut or rift cut and flat cut . It is available in 4' x 8' sheets normally in FlexVen™ 10 and FlexVen™ 20 backer with a PSA option.





July 6, 2011

Wide Edgebanding at WiseWood Veneer


If you are looking for 1 1/2" or 2" wide wood veneer edgebanding, WiseWood Veneer has majority of the most common species in stock such as birch, cherry, mahogany, maple, white and red oak, and walnut. Other species may be available upon request. We are expanding our edgebanding inventory regularly, please call if you do not see something you need on our website. 855.883.6337 (855.8VENEER)




Our 1 1/2" edgebanding is made from high quality wood veneer and is available in 250' pre glued rolls or 500' no glue (fleece back) rolls. Our 2" wide edgebanding comes in 250' pre glued rolls. The hot melt adhesive on our pre glued wood veneer, wide edgeband rolls makes application a cinch with a household iron. You can find a full set of instructions here.


June 23, 2011

WiseWood Veneer Adds New Species To Their Stock

WiseWood Veneer is excited to announce the addition of two new exotic species to their ever expanding inventory. The new species include Bubinga and Padauk wood veneer. WiseWood Veneer has taken notice in the trend that has been developing over the years. The beauty and warmth of wood has always been a popular choice, but now more than ever the trend is moving towards exotic species.

Read more.


Bubinga wood veneer, an exotic hardwood that is reddish brown with contrasting darker colored veining which is also often figured. It's available in 4' x 8'sheets in FlexVen™ 10 and FlexVen™ 20 backers with a PSA option. It is generally flat cut and quarter cut (sometimes called rift cut).




Padauk wood veneer, an exotic hardwood that is usually a vivid bold red orange color that ages to a deep crimson brown. It's available in 4' x 8' sheets in FlexVen™ 10 and FlexVen™ 20 backers with a PSA option. It is generally quarter cut (sometimes called rift cut) and flat cut.





June 21, 2011

Featured Product: Sapele, Qtr. Cut 4x8 FlexVen™ 20

This week's featured product is the FlexVen™ 20 quarter cut or ribbon sapele on 20 mil backer.



Quarter cut sapele wood veneer, also known as ribbon stripe sapele wood veneer or ribbon sapeli veneer, is typically a deep pinkish-red brown to a darker rusty brown color. Sapele, Quarter Cut 4 x 8 FlexVen™ 20 is a 20mil 4’ x 8’ (32 sq. ft.) paper backed flexible veneer sheet. It is usually book matched with the grain running along the 8’ dimension......

Read more.


June 15, 2011

Featured Product: Maple, Curly High Figured 4x8 FlexVen™ 10

This week's featured product is the FlexVen™ 10 highly figured curly maple on 10mil backer.



High figure curly maple wood veneer, also known as flat cut flame maple wood veneer or flat cut high figure maple wood veneer, is typically a creamy white to a pink tinged light yellow wood that ages to a deep pale gold color. Maple, Curly high figure FlexVen™ 10 is a 10mil 4’ x 8’ (32 sq. ft.) paper backed flexible veneer sheet. It is usually book matched with the grain running along the 8’ dimension.....

Read more.


June 9, 2011

How to apply pressure sensitive adhesive (PSA) backed veneer.

If you have ever wondered what it takes to successfully apply pressure sensitive adhesive backed wood veneer, below you'll find comprehensive instructions to do just that. Pressure sensitive adhesive (PSA) is very thin acrylic based film applied to 10mil paper backed flexible wood veneer sheets. It is often referred to as "peel and stick" veneer. In recent years this method of applying wood veneer has gained much popularity with professionals and do it yourselfers because of its relative ease of use and no mess application. It also eliminates the need for a hot press and/ or vacuum bag and allows the veneer to be adhered to more nontraditional substrates such as steel and plastic. Although the wood veneer is available in 2' x 8', 4' x 8', and even 4' x 10' sheets the PSA method of application is not very practical for veneering full size panels. PSA wood veneer is easy to apply but it can become very labor intensive especially on large projects with vast surface areas and there are steps to the application that are meticulous. Namely, making sure that every square inch of the surface area has had enough pressure applied to it.



PSA Veneer Application Instructions


Preparation
When you first receive your veneer inspect it thoroughly for satisfaction of grade and quality prior to lamination. Next it’s very important to allow your veneer to acclimate prior to use. This is done by laying the veneer flat on a surface and allowing it to “relax” in your environment for a minimum of 48 hours up to 4 days. It may be necessary to apply some weight on the ends of the sheet to help retain its flatness during this period. The ideal environment for this process is between 35% and 50% relative humidity and temperature levels between 65 to 80 degrees F. It is also important to allow your substrate material to acclimate in the same conditions for the same amount of time as the veneer. This will ensure that materials will be relatively equal in terms of relative moisture and temperature.

Tools and Supplies
Before starting your veneering project you’ll want to gather some basic tools and supplies. You will need 120 grit sandpaper, tack cloth, denatured alcohol, a sharp utility or exacto knife and a veneer scraper. Veneer scrapers can be purchased commercially and typically consist of a wooden handle and a stiff blade of polycarbonate or lexan about 4” wide. You can also make one by using a piece of hardwood approximately 4” wide by 12 to 16” in length. Make sure one end is cut nice and straight and use sandpaper to gently ease the corners and edge to eliminate any sharp lines. If you want you can also contour the upper portion of the handle to create a comfortable grip. With this smoothing blade you will generate excellent leverage and good pressure on the surface. We don’t advocate the use of any type of J-roller for veneer application. You will not generate enough pressure with any type of J-roller.

Surface Preparation
Your substrate, or the surface you are going to laminate, needs to be prepped prior to veneering with PSA veneer. For finished surfaces you will need to scuff sand the entire surface with a medium (120 grit) sandpaper. After sanding remove all sanding dust and residue with tack cloth and wipe the surface clean with denatured alcohol. If you plan to veneer on an unfinished wood surface or plywood it is recommended that you first seal the surface with a coat of varnish, shellac or polyurethane finish. Allow the finish ample drying time, usually 24 hours, and then continue on with the veneer application.

READ THE COMPLETE INSTRUCTIONS HERE.


At WiseWood Veneer we have several popular species with PSA already in stock and we have the capability to apply the adhesive backer to any of our FlexVen™ 10 and FlexVen™ 20 backed flexible wood veneers.

June 6, 2011

WiseWood Veneer Company – Facts and Figures

WiseWood Veneer Company distributes high quality flexible wood veneer and wood edge banding from our location in Sterling Heights, Michigan. WiseWood Veneer can ship wood veneer anywhere in the United States and beyond. Our in stock inventory consists of over 300 items including flexible wood veneer and wood edge banding in a variety of sizes and different wood species. There are many options from the most common domestic species such as Maple, Cherry, Oak, Walnut, Ash, etc. to more exotic species like Anigre, Makore, Sapele, Wenge and Zebrawood. The number and variety of in stock items is continually growing in response to our customer’s needs and requests. By having such a vast assortment of products in stock we are able to ship every day to help our customers meet or exceed tight production schedules....

Read more.